Vox explore K-pop’s elaborate music videos, adoring fans, and killer choreography for our Netflix series Explained.īTS is the product of an industry insider who wanted to create a new kind of idol How did K-pop become a $5 billion global industry? But the band in question - Bangtan Boys, later officially known as BTS - would go on to completely transform the image of all-male boy bands in South Korean music and shatter conceptions of what breakout success looked like for South Korean bands overseas. It was hardly the stuff of attention-getting Korean hip-hop. On December 22, 2012, the group released a number of Soundcloud clips featuring its seven members rapping in Korean and English - including a rap cover of Wham’s “Last Christmas.” It didn’t, however, include a group of teenage boys, then-recently assembled through a studio audition process, who were being meticulously polished and prepped for their debut. Rolling Stone’s list, which appeared two months before Psy’s “Gangnam Style,” included groups like Big Bang, Girls’ Generation, and 2NE1 - the greatest bands of what’s generally thought of as the “second generation” of pop groups to emerge during K-pop’s rise to international prominence. Achieving significant US fame was a newly attainable, if still distant, milestone for South Korean pop groups thanks to the 2000s’ tremendous exporting of South Korean culture overseas - a trend known as Hallyu, the Korean Wave. In 2012, Rolling Stone published a list of the 10 K-pop bands most likely to make it big in the US.
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